The Brief.
A first of its kind in London, Cube Fit is a private members facility that truly focuses on the mind, body and soul. The challenge was to brand up and differentiate a new independent health club in a very competitive landscape in the capital. The aesthetic we created purposely avoided burly, bulky “stead heads”, but still referenced strength and fitness in a with polished imagery and strong, confident messaging.
Visit the site: cubefitcamden.com
