
The Brief.
Youth Marketing Agency Livity approached us to create a number of additional materials for Channel 4 to support its below the line campaign for the debut premier of urban drama ‘Top Boy’. This included a music sleeve for Top Boy: The Mixtape, a separate logo for the music sleeve, promotional poster and VIP invitation design for the premier screening, all with an young, modern gritty creative to deliver a solid cohesion with the campaign.